Thứ Tư, Tháng Chín 28, 2022
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Gaming Analysis

With its grounding in probability, the casino gaming industry thrives on robust statistical testing and predictive analyses. At Precision, our statistical consulting team has a specific advantage: successful backgrounds in poker and other forms of advantage wagering, personally and professionally. Over the past 12 years, we have long and successful experience working with casinos, developers, investors, and other gaming clients and providing them with the most lucrative possible outcomes.

In today’s gaming marketplace, players’ expectations now play an unprecedented role in determining how casinos and online gaming companies evaluate new games. House edge is no longer enough. Casinos and gaming sites face a more saturated marketplace than ever before, and competitive advantage and market share is in large part determined by the branding and entertainment value that attracts new players and keeps established clients playing.

This focus on player experience and expectation adds yet another dimension to the statistical analysis and predictive modeling required to increase gaming revenue and market share, and Precision’s statisticians, as players ourselves, are uniquely qualified to determine how to maximize player enjoyment and your payout structure – in addition to performing more conventional house edge analyses. When you call Precision to discuss the side bet you’re developing for a video poker game, the game you’re developing to license to online gaming sites, or even your March Madness bracket, you’ll be connected to an applied statistician who understands games and the gaming industry.

Our statistical consulting projects for casinos and casino gaming range from analyzing new games for different pay tables, to analyzing table takes vis-à-vis market take rates and other benchmarks, to comprehensive support for developers of table games, card games, video poker machines, slot machines, and casino games. Precision’s experience with gaming and with the gaming industry across multiple levels – from the big casinos to the smallest software developers – makes us ideally suited to optimize gaming revenues regardless of your project size and scope.

Specific consulting services for the gaming industry include:

House Edge Estimation: Calculating the amount a casino can expect to earn from your game is anything but straightforward. Most companies approach this analysis through conventional odds calculations, but these methods are ill-suited to account for the player decisions that can impact outcomes in most new casino games. Different playing styles, as well as different games with relatively complex rules, cannot be modeled solely on probability theory. Our team can calculate directly and accurately your house edge, and a confidence interval around it, for your game or side-bet, performing Monte Carlo simulations or whatever analyses are best suited for your project, before evaluating the impact of changing game rules and alternate expected player behaviors on the house edge.

Game Structure & Payout Optimization: Based on your proposed game’s current configuration, our statisticians can assess whether the house edge is appropriate. Slot machines and table games both have a range of what casinos consider to be an appropriate house edge. If the edge is too high, the players won’t win enough to continue playing. If the edge is too low, it may not be worth the casino’s resources. We help you think through each game play and payout structure decision and determine how rule changes affect the house edge—and our uniquely collaborative approach allows you to have direct insight and involvement in the optimization process.

Player Enjoyment Analysis: Though the house edge is the most commonly used calculation to evaluate the viability of new games, it’s equally important to ensure that players have the ability to “go on a run.” This well-known term is actually a simple way of communicating a given game’s standard deviation, measured in the hourly earnings a player can win or lose. While there is a relationship between the house edge and a player’s standard deviation (the higher the edge, the lower the variance of a given game), changes in rules and payout structures can disproportionately affect these two measures. As a result, we offer statistical consulting for our clients to recommend the optimal trade-off between house edge and player standard deviation, to make a proposed game as enjoyable as possible.

Gaming analysis customized to your needs

While most of our clients engage us to provide all three of the above services – house edge estimation, game structure and payout optimization, and player enjoyment analysis –we can absolutely tailor our statistical consulting to meet your specific needs as you prepare to pitch your game to casinos and online gaming sites.

We provide all our gaming clients with a comprehensive report (tailored to your project goals) that includes:

  • an in-depth summary of the development of your game the house edge estimation,
  • the reasoning behind the selected probabilities chosen for each rule and decision point based on game structure, payout, and player enjoyment considerations,
  • and full analysis of how your game compares with other similar games.

Our final reports have been used successfully by our clients to engage with casino directors and floor managers. On a case-by-case basis, we also work directly with our clients to achieve casino placement and develop promotional design and marketing materials. In other words, wherever you are in the game design, development, and analysis process, our gaming analysis and consulting team can support you from start to finish.

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Before sharing your materials with us, we will send you our Non-Disclosure Agreement, which guarantees that your work materials, and even your identity as a client, will never be shared with a third party.

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